Efficiency ideas for my doctor’s office
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January 4, 2008
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This is the first in a (most likely very short) series of articles about lack of efficiency at various locations I frequent. The purpose is not to put them down but to apply those same ideas to our own businesses and lives. It’s far easier to be a critic then to put this into practice, but well, one’s got to start somewhere.
My doctor has a solo family medicine practice with 2 or 3 assistants that serve various roles. I’ve always enjoyed his company and the kindness of his staff, and have been going there since maybe 2000. But the practice hasn’t utilized much technology, and I believe it’s to the detriment of both the patients and the staff. Here I’m going to look into how that relates both to their productivity and customer service. (I don’t think productivity should ever be an end in itself–it should facilitate more customers, higher revenue customers, better customer experience–something more than just working quickly.)
These are the issues I intend to comment on and explain how they could improve their practice or efficiency. While the lacking may be obvious, hopefully my solutions will be interesting.
- They “kind of” have email, but not really
- They don’t use or accept faxes
- They have a voicemail greeting but don’t allow one to record a message
- They can mail referrals if I provide a self-addressed, stamped envelope (circa 1995), otherwise I have to pick them up
At first glance you’re probably thinking one of two things: they’re extremely backward or they have very successfully limited their inputs. Their reasoning is probably a combination of convenience, lack of technical comfort, and resistance to change when “the system works.” But here’s where they’re missing out: Continue reading…