Barry, thanks for stopping by. But “engage” isn’t specific enough for me. I can arguably engage you by writing a good blog post that’s aimed at everyone…but this comment, though it’s aimed specifically at you, is less engaging. It’s not just about engagement (making oneself relevant within one’s reach–personally OR generally) but also touch (one-on-one “I know you exist” types of outreach). It’s important to touch individuals from time to time, not just to engage the larger audience.
Bruce, it’s not just F2F that is part of the touch I’m recommending. F2F doesn’t even imply that one’s presence is felt. It’s a combination between touch and, as Barry put it, engagement.
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